Welcome to ZOUSH, where luxury meets efficacy in skincare. Founded by Zoya Shoukat Butt, a renowned skincare, beauty, and lifestyle influencer, ZOUSH embodies a passion for quality and a commitment to results. Since taking Instagram by storm in 2008, Zoya has cultivated a loyal following that trusts her expertise and recommendations. With 17 years of hands-on experience in the skincare and beauty industry, Zoya has played a pivotal role in product development, helping various companies launch innovative skincare solutions. In 2022, she channeled her extensive knowledge and industry insights into creating ZOUSH—the first premium skincare brand from Pakistan, quickly gaining recognition and viral status.

At ZOUSH, we believe in elevating the skincare experience. Our products are crafted to international standards, utilizing gold-standard ingredients that promise not only high-end results but also the transformative care your skin deserves. With each new launch, our products have received acclaim from industry experts and garnered thousands of heartfelt recommendations across social media.

Join us on this journey to redefine skincare in Pakistan, and discover the luxurious experience that ZOUSH brings to your daily routine. Your skin deserves nothing but the best!